Our Story
ThinkNow was founded by a team of neuroscientists and entrepreneurs with one goal in mind: take decades of research in cognitive neuroscience and make it accessible to everyone. We saw firsthand that the best techniques being developed in the lab were not making their way into the real world. Our goal is to bring these techniques directly to the consumer by building powerful mental wellness solutions that fit easily into everyday life.
We build our products to address a basic problem: we spend too much of our day struggling to get into a better state of mind.
Think about it: we grab an afternoon coffee when we’re sluggish; we endlessly scroll on our phones when we’re stressed; we battle our thoughts to fall asleep at night. We’re using whatever is available in an attempt to manage our mental states throughout the day; we call this improvised self-regulation. Sometimes it works, but overall these improvised strategies rarely improve our mental wellness.
We wanted to build something that allows people to be more intentional in their self-regulation, something that helps you navigate your day and improves long-term mental wellness.
The ThinkNow app is a mobile suite of tools designed to fit easily into a busy schedule. Whether you’re trying to beat stress, improve focus, or wind down, ThinkNow gives you the tools to take control of your mind.
Greg Simpson, Ph.D.
Chief Scientific Officer
Dynamic Neuroimaging Lab UCSF, Former Director; Cognitive neuroscience of attention and EEG/fMRI; Early stage partner in 3 other software companies.
Brett DeSchepper, Ph.D.
Chief Executive Officer
Cognitive neuroscience of attention, UC Berkeley; Founder & CEO of an innovative technology company, with a successful exit; entrepreneurial and leadership advisor.
Agatha Lenartowicz, Ph.D.
Product Mgmt Consultant
Cognitive neuroscientist specializing in attention, ADHD; EEG, fMRI and sophisticated analysis methods.
David Charron
Chairman of the Board
Faculty in innovation at UC Berkeley’s Haas School of Business; Co-founder of Scientific Learning (IPO) and several other companies; angel investor.
Advisors
Sunil Maulik, Ph.D.
Senior Business Advisor
Mentor and advisor to Plug&Play, Swissnex, Innovation Center Denmark, and FundRx, as well as to the NIH and DoE SBIR commercialization grants. He has been CEO of three different companies, all at the junction of AI and health informatics, and an investor and advisor to numerous Silicon Valley startups.
Matthew Killingsworth, Ph.D.
Senior Product Advisor
Senior Fellow at the Wharton School at the University of Pennsylvania and an expert on happiness and well-being. His research investigates the nature and causes of human happiness, and has been widely covered in the media, including outlets such as the New York Times, Good Morning America, NPR, Time Magazine, and the BBC.
Creator of TrackYourHappiness.org
View TED Talk
Tchiki Davis, Ph.D.
Content Advisor
Consultant, author (“Outsmart your SmartPhone”; Click Here for Happiness, Psychology Today), and expert on well-being technology. She has helped build happiness products, programs, and services that have reached more than a million people worldwide.
Joseph Olin
Senior Technology Advisor
Gaming industry veteran (Tomb Raider), President of the Academy of Interactive Arts and Sciences for 10 years; President & Board Member of Global Game Jam; Adjunct Professor at the University of California, Interactive Media Division with the School of Cinematic Arts since 2010, and continues to serve on the Executive Board for the International Digital Media & Arts Association.